How is the Real Estate Sales Funnel Being Reshaped by Vertical Video?

You won’t believe this, but it’s true. These days, videos with vertical formats achieve a higher engagement rate than horizontal videos. You must have never thought about this but one shift can make a huge difference. But here a question arises is vertical video the future of real estate marketing?

Ever-evolving trends, the increased role of influencers, and the mobile-first age have simply transformed the marketing approach. Every other business is now stepping into the digital world to show its presence in the market. Similar is the case in the real estate market. Real estate agents are now revamping their business marketing strategies by giving prominence to social media marketing. Platforms like Instagram, YouTube Shorts, TikTok, and Linkedin Videos that prioritize vertical content, directly indicate why the real estate marketers must adopt the trends.

According to today’s viewing habits, vertical videos are a natural fit. Although convenience is a major reason, one can’t ignore the importance of providing a rich user experience. Since vertical videos fully fit the screen they offer an immersive experience to the audience, improving their engagement with the video, increasing the watch time, and further enhancing the reach. By leveraging vertical videos, real estate photographer Naperville can now create effective real estate listings, leaving a lasting impact on the audience. But here is a dilemma, whether real estate agents should use vertical videos as a tool, to be used strategically, or transform the formats altogether? Well, it depends on the level of experiments the real estate agents are ready to do with the presentation of their property listings.

Read more!

Location: Schaumburg, IL, USA

Comments

Post a Comment

Popular posts from this blog

How Virtual House Staging Addresses Challenges of Selling Empty Houses?

Image
Do you know vacant properties are way more challenging to sell than occupied spaces? Most realtors overlook this major factor. But we suggest not making the same mistake. If you are a realtor and selling an empty property, then first get it staged using a virtual home staging service. A virtual staging service of a home is a great method of selling homes faster, and helps address various challenges of selling an empty property. However, before we discuss the benefits of virtually staging the property, let’s understand the challenges of selling empty or distressed property.  Challenges: Lack of visual appeal Agree or not, property images are the first point of interaction with the audience. And to ensure that the property images are attractive, the properties must be staged. Vacant properties diminish the appeal of the property and leave a negative impression on the audience.  Harder for buyers to understand the property’s potential  Staging is important to defining the p...
Read more

Drone Photography in Roselle: Top Real Estate Marketing with Top Estate Media

The real estate market today gives presentation a crucial role in attracting buyers and dronephotography is transforming how properties are showcased in Roselle. At Top Estate Media, we specialize in drone photography that gives real estate listings a powerful edge. One of the biggest advantages of drone photography is the aerial view of the entire property. Conventional methods of photography cannot provide you the kind of angles that drones have the capability to give you. Drones provide a comprehensive visual of the home, backyard, landscaping, roof condition and surrounding area, all in one shot. This perspective helps buyers better understand the layout and scale of the property before they even step foot on it. In a town like Roselle, where many properties feature unique architecture or spacious lots, drone shots can highlight the best features that standard photography might miss. From a bird’s-eye view, it's easier to emphasize things like proximity to parks, drivewa...
Read more

Best Real Estate Photographer Illinois: Why Is Top Estate Media Renowned?

When it comes to selling a property, the photos often make the first impression. In Illinois, homes compete in a crowded market, and blurry or poorly lit images can cost weeks of interest or even a deal. That’s where Top Estate Media comes in. Our work isn’t just about snapping pictures, it’s about capturing the story of a property, and making it stand out in ways that buyers actually notice. Capturing Spaces, Not Just Rooms A lot of photographers take shots of rooms. We take shots of spaces. It sounds subtle, but it’s different. The light, the angles, the way furniture and architecture interact, it all matters. Walking into a room in person is one thing, but recreating that feeling in a photo is tricky. At Top Estate Media, we focus on what makes a home feel lived-in yet aspirational. I still remember one property in Naperville where we waited for the exact afternoon sun to hit the dining room just right. That single shot ended up on the listing front page and drew more inquiries ...
Read more